Why food trucks lose money at the counter
A food truck or pop-up operator typically runs one person at the counter taking cash + payments + clarifying orders, while another preps. At peak, the counter person is the bottleneck. Queue forms. Customers walk away.
Cash counting at end of shift adds 25-40 minutes. Cash + DuitNow + GrabPay reconciliation in a paper notebook gets messy fast.
What MenuBase does for food trucks
Customer scans the QR sticker on the truck, browses the small menu (typically 5-15 items), selects modifiers, pays via DuitNow QR, Touch n Go, or GrabPay. The operator sees the order on a tablet.
Cash customers still pay at the counter as they do today. MenuBase does not require cashless.
Counter queue effectively disappears. The operator can serve 35-50% more customers in the same window.
What MenuBase does NOT do for food trucks
MenuBase does not process the cash. Cash counting at end of shift remains the operator's responsibility.
MenuBase does not push to a POS system because most food trucks do not run a POS. The MenuBase dashboard becomes the operator's source of truth for orders. Cash and digital reconciliation happens manually at end of shift, but only takes 10-15 minutes instead of 40 minutes because everything is itemised.
Pricing for food trucks
Typically 30 menus tier (RM28 a month). Most food trucks have small menus by design.
WhatsApp +60175981858. Send your menu, we model the throughput uplift.