The math that says 8 to 14%
Most Malaysian F&B venues run an AOV that is 8 to 14% below what their menu mathematically supports. The gap is not a pricing problem. It is a moment-of-order problem: the right add-on does not get suggested at the moment the customer would have said yes.
A 50-cover cafe doing RM28 AOV has roughly RM52,000 monthly revenue. An 11% AOV lift on the same covers, same staff, same rent moves revenue to RM57,720. That is RM5,720 a month, or RM68,640 a year, on a RM54 a month MenuBase subscription.
Once Happy Hour, Threshold Rewards and Smart Upsell go live on your menu, customers click in. Most venues see a noticeable AOV lift inside the first week and settle at 8 to 14% by end of month one.
What runs to make that happen
Three things ship the moment your menu is digital:
- Smart Upsell: reads the basket, the time of day, the customer history, and surfaces one add-on at the moment of order. Self-learning, no rules to write.
- Smart Promote: flag this week's special once in the dashboard. Live on every relevant order across every outlet, every shift, instantly. No table tents.
- Dynamic Menu: breakfast hides at 11am, lunch combos take over, sold-out items vanish live. The menu reads the room.
What changes for your team (nothing)
Your waiters ring orders the way they do today. Same POS. Same till. Same hand on the receipt printer. We add the customer-facing menu and the upsell logic. We touch nothing they touch.
New hires onboard in under 30 minutes. The screen carries every special, every modifier, every weekly promo. Your team gets to do what they are great at: greeting the regulars by name, reading the table, handling the curveballs.
What it costs to find out
Send us your menu PDF on WhatsApp. We model the lift on your real basket and reply within an hour. No commitment. No calendar. No email gate.
If the model says lift is worth it, setup is same-day. RM28 to RM99 a month by menu size. No setup fee. Monthly cancellation. Full CSV export if you ever leave.