Why multi-outlet promos die by Wednesday
A typical 3 to 5 outlet Malaysian cafe chain posts the week's special to the manager WhatsApp group Monday morning. Half the outlets miss it by Wednesday. By Saturday only two outlets are pushing it. By the next Monday everyone has moved on.
The systematic problem is not the managers. It is that promo discipline depends on human reminding at every outlet. Reminding fades. Always.
What changes with MenuBase
Owner opens the dashboard. Flags one item as 'push this week'. Within 30 seconds, every active customer session at every outlet shows the special.
No table tent printing. No manager briefing. No Sunday Slack message. The promo enforces itself because it lives on the customer-facing menu, not in someone's memory.
- Scoping: all outlets, single outlet, specific dayparts, weekday vs weekend
- Analytics: per-outlet conversion rates, basket attach rate, promo lift vs baseline
- A/B: outlet 1 runs promo A, outlet 2 runs promo B, compare in the dashboard
What you can see, per outlet
The dashboard shows you what each outlet is converting. 'Outlet 3 had a 22% accept rate on the Friday roti special; outlet 5 had 8%, investigate.' That is data the manager WhatsApp group never gave you.
Per-outlet AOV, repeat-customer rate, daypart performance, and modifier popularity surface as comparable metrics.
The pricing
Multi-outlet pricing is by menu size, not by outlet. A 4-outlet cafe chain serving one shared 55-item menu pays RM54 a month total, not RM216.
Operators with truly distinct menus per outlet pay per distinct menu.
Larger chains and franchise networks get enterprise pricing on request: WhatsApp +60175981858.